by Michael Mahin | Blog, Marketing and Promotion, Writing Advice, Writing Exercises, Writing Tips
Entrepreneur’s know what a value statement is. They’re typically used to identify and express what value your company or product brings to consumers and the marketplace. Unfortunately, this very useful self-assessment tool goes unused by writers and... 
by Michael Mahin | Blog, Marketing and Promotion, Review
Like many authors, I’m not a natural salesman. After a mildly traumatic stint as Cutco Knives salesman in highschool, I pretty much learned that I had no talent for convincing people they needed to buy what they didn’t want. As I began preparing for the... 
by Michael Mahin | Blog, Creativity, The Writing Process, Writing Advice, Writing Exercises, Writing Tips
For writers, as well as athletes, there’s nothing like being in the zone. Distractions fall away, time disappears, and your work seems to write itself. Unfortunately for most writers, being in the zone is rare—instead of inspiration, we feel dread; instead of knowing,... 
by Michael Mahin | Blog, The Writing Process, Writing Advice, Writing Exercises, Writing Tips
There’s a reason you listen to Metallica when you’re doing Crossfit. It’s the same reason you listen to raindrops when you’re doing yoga. It’s because music has a powerful influence on mood, so powerful it can actually elicit a physiological response. But as a... 
by Michael Mahin | Blog, Creativity, The Writing Process, Writing Advice, Writing Tips
As all athletes know, whether you’re getting ready for a basketball game or a short jog, you need to loosen up. But for elite athletes, just like writers, loosening up isn’t just about warming up the physical body; it’s also about preparing yourself mentally for what...
